Calls, counted.
A ranking can go up while the phone stays quiet. The login puts the phone first, because that’s what pays the crew.
For the owner who stopped opening the monthly report around month four
Fourteen pages of impressions. Zero pages of calls.
The report looked busy. It had charts. It said “engagement.” It never once said how many people called you, who they were, or what they needed, because the agency didn’t know. I built a login that only shows that.
The login, in a minute
This is not your regular marketing report. It’s a login, and the first thing on it is how many people called you this month and how many booked.
Below that, who called and what they needed, with the recording. Which search or ad brought them. Where you rank, drawn on a map of real points across Berks, so “#4” actually means something.
And a log in plain English of what I did this week. The work itself, written down.
You check it in 30 seconds and get back to the job. If the number isn’t moving, we both see it, and that’s the point.
One minute, narrated, with captions. Sample company, real layout.
The problem
The report answered every question but yours.
You had one question: is it working? The report answered with impressions, sessions, average position, a word cloud. Somewhere in there was a chart going up, and you weren’t sure what it measured. You read it twice in month one. You skimmed it in month two. By month four it went straight to the folder, and the invoice didn’t.
That’s a measurement problem wearing a report’s clothes. The agency reported what it could see, and it couldn’t see your phone. So you were paying every month for a number that had nothing to do with whether a homeowner called you.
Is it working? Should take 30 seconds to answer.
30 secHow long it takes to answer “is it working” from your phone. Calls this month, bookings this month, where you rank. Then back to work.
What’s on it
The number first. Then where it came from. Then what I did about it.
Calls answered and jobs booked this month, next to last month. Each call with the caller, what they needed, and the recording. The search or the ad that brought them, so you know what’s paying. Your rank drawn on a grid of real points across Berks, checked on a schedule. Every review and every reply. Documents. A place to send me a request.
And a log, in plain English, of what I did this week. “Added six job photos to the listing. Replied to two reviews. Fixed the estimate form.” Not a chart. A list you can read in the truck.
This is also how the 90-day promise gets measured. The number you start with is on it, and so is the number by day 90. Nobody has to take my word for it.
What’s in the login
Six things, on one screen, on your phone.
Built for an owner who checks it between jobs, not for a marketing meeting.
Calls and bookings
This month against last month. Answered, missed, booked. Each call with who, what, when, and the recording from the assistant if it took the call.
Where they came from
Google search, the map, an ad, a referral. So when you ask “are the ads worth it,” the answer is a count of calls, not a click-through rate.
Where you rank, on a map
A grid of points across Berks, each showing what you rank for your main searches from there. Green where you win, red where you don’t yet. Updated on a schedule.
Reviews and replies
Every review as it lands, every reply I wrote, and a veto button if you ever want one changed.
The work log
Plain English, weekly. What went out, what got fixed, what’s next. The monthly report is a page in the same place, not a PDF in your inbox.
Documents and requests
The agreement, the logins you own, invoices. And a box to tell me “we stopped doing gutters” so it’s off the site by tomorrow.
What it costs
The login comes with the local-search system. Every client has one from the first week, because that’s where the starting number for the 90-day promise gets written down.
Want to see it first? Here’s every screen of the login, filled in with a sample business.
Why this isn’t the report you stopped reading
Measured on the thing you care about.
Where, not just what.
“#4” is meaningless without a where. The grid shows your rank from real points across the county, so we both know which towns are won and which aren’t.
What I did, in English.
You can see the work. If a week looks thin, you can ask me why, and I’d rather you could.
The 30 minutes
Here’s exactly what happens on the call.
- I pull up your site, your Google listing, and any ads you’re running and go through them with you live. Nothing to prepare.
- I show you what I’d fix first and what it would change for your company. I’ll show you the login on a sample company so you can see exactly what yours would show.
- We both know by the end whether it’s a fit. If it isn’t, you leave with the list and I’ll tell you who to call instead.
Keep reading
This is one piece of the system.
Book 30 minutes
Pick a time. I’ll bring your site up when you join.
Pick a time on my calendar
- 30 minutes on Google Meet
- Monday to Wednesday, 10am to 2pm Eastern
- You’ll get the link by email right after you book
If this month’s two spots are spoken for, the call still happens and you can join the waitlist.