The landing page gets fixed.
No campaign starts on a six-second page. I check it, fix it, and show you the before and after. The ad is only as good as where it lands.
For the owner who’s spending on ads and can’t say what they bought
The ad worked. The page it sent them to didn’t.
Every click you buy lands on your website. If that page takes six seconds on a phone, you paid for the click and lost the customer in the same three seconds. The report said clicks. The phone said otherwise.
Where the ad money goes
Plumbers around here can pay up to a hundred dollars a click on Google. Picture ten of those a day. If half of them leave before the page shows up, that’s five hundred dollars gone before lunch, and the people you paid for are calling someone else.
That’s why I won’t send a dollar of ad money to a page I haven’t speed-checked and fixed first. The page is the ad.
Then the report. Not clicks. Calls. Which keyword or which ad made the phone ring, and what each booked job cost. It’s in the same login as everything else.
And the ad accounts are in your name, with your card. You set the budget, you can pause it tomorrow, and if we part ways you keep the account and the history.
About two minutes. If your site is slow, the free check below tells you before you spend.
The problem
The report said clicks. The phone said otherwise.
You spent the money because the agency said you would get leads. The monthly report showed clicks, impressions, a “click-through rate” with a green arrow. It didn’t show calls, because the agency wasn’t tracking them, and it didn’t show the page, because nobody checked it.
Here’s what was happening. The ad did its job. A homeowner tapped it from her phone. Your site took six seconds, she went back and tapped the next ad, and you paid for her either way. Multiply that by every day the ad ran.
Then the account. In the agency’s name. When you left, the history, the keywords and the numbers left with them, and you started from zero with the next one.
You paid for the click. Somebody else got the call.
$100Up to $100 a click for “emergency plumber” in Berks County, from Google’s own ad planner. Ten of those a day and a slow page is $500 gone before lunch.
The rule
Not a dollar of ad money goes to a page I haven’t fixed first.
Before any campaign, the page the ad lands on gets the speed check and gets fixed: under two seconds on a phone, your number at the top, one tap to call, and a form that reaches you. Google measured that more than half of people leave a page that takes over three seconds. Buying clicks for the half that leave is the most expensive thing in this business.
Then every call from an ad is tracked to the keyword and the ad that produced it, and your login shows cost per call and cost per booked job. If a keyword is buying clicks and no calls, it gets cut. If one is buying jobs, it gets more.
Ads sit outside the 90-day promise, on purpose. A campaign can’t pad the number or sink it, and I’d rather say that plainly than have you find it in the agreement.
How I run ads
Fix the page. Track the calls. Cut what doesn’t ring.
Three platforms, one rule, one report.
Google Search
For the homeowner typing “water heater replacement” at 7am. The ad, the keyword and the page all say the same thing, so the person who tapped gets what they expected.
Google Local Services
The “Google Guaranteed” listings at the very top. You pay per lead, not per click, and the leads are calls. I set it up, keep it verified, and dispute the junk.
Facebook and Instagram
For the trades where people aren’t searching yet: remodels, hardscape, roofs before they leak. Phone-shot, plain, aimed at Berks County, landed on a page that loads.
Every call tracked to its ad
A tracking number per campaign, so the login shows which ad made the phone ring, what it cost, and whether it booked.
Cut, keep, and report
Weekly: what’s buying calls gets budget, what’s buying clicks gets cut. The report is cost per call and per booked job, next to the calls from search and the map, so you see the whole picture.
What it costs
With the local-search system: $500 setup, then $750 a month for ad budgets up to $5,000 a month. On their own: $750 setup, then $1,000 a month. Above $5,000 of monthly spend, management is 15% of spend. Ad spend is paid by you straight to Google and Meta, at cost.
Ad results are reported separately and don’t count toward or against the 90-day promise.
Why this isn’t the ad agency you already fired
The page first. The calls counted. The account yours.
Cost per call. Cost per booked job.
Not clicks, not impressions. If you can’t see which ad made the phone ring, you’re donating.
In your name, from day one.
When the last agency left, the history left with them. Mine doesn’t. You can see every dollar in Google’s own screen, with your own login.
The 30 minutes
Here’s exactly what happens on the call.
- I pull up your site, your Google listing, and any ads you’re running and go through them with you live. Nothing to prepare.
- I show you what I’d fix first and what it would change for your company. If you’re running ads now, bring the login. I’ll show you where the money went and run the speed check on the page it’s sending people to, live.
- We both know by the end whether it’s a fit. If it isn’t, you leave with the list and I’ll tell you who to call instead.
Keep reading
This is one piece of the system.
Book 30 minutes
Pick a time. I’ll bring your site up when you join.
Pick a time on my calendar
- 30 minutes on Google Meet
- Monday to Wednesday, 10am to 2pm Eastern
- You’ll get the link by email right after you book
If this month’s two spots are spoken for, the call still happens and you can join the waitlist.