Google’s, run while you watch.
Not my opinion, not a screenshot from the day it launched. The same free test anyone can run, on the phone version, before and after.
Why the estimate requests slowed down and nothing changed on your end
The work didn’t get worse. The site did.
Nobody who’s about to call you is at a desk. They’re in a driveway, on a phone, on one bar of signal, and if your site takes six seconds to show your number, they tap the next guy. You never see that call, so you never know you lost it.
The short version
Most web designers don’t build websites anymore. They install a template, add a slideshow, three plugins and a chat widget, and bill you monthly.
On the laptop it was built on, it looks great. On a homeowner’s phone in a driveway, it’s a white screen, then a spinner, then the back button.
Google measured it: more than half of people leave a page that takes over three seconds on a phone. My own site took over four. It scores 100 now.
That’s what I build. Custom-coded, under two seconds, your number at the top, one tap to call. And if your site is already fast, I’ll tell you not to hire me for this.
About two minutes. The speed check below it is free either way.
The problem
It loads fine on your laptop. That’s the problem.
The site was built on a desk, on an office connection, by someone who tested it on a desk. Big photos, a slideshow, a plugin for the gallery, a plugin for the form, a chat bubble nobody staffs. Every one of those is a few more seconds on a phone, and nobody tells you, because there’s no notification for a customer you didn’t get.
Here’s what it looks like from the other side. A homeowner searches “roofer near me” from the driveway, looking at the stain on the ceiling. Your site comes up. Spinner. They don’t wait; they tap the one below you, which loaded before their thumb lifted. Number at the top, one tap. That’s the job you didn’t get and never knew was up for grabs.
It’s been happening every day, for months. The season didn’t change. The site aged.
There’s no alert for a lost customer. Only a quiet phone.
53%of people on a phone leave a page that takes longer than 3 seconds to load. Google measured that in 2017 and nothing since says it got better.
Google’s number, not mine
Speed is the price of entry to page one.
Every other thing on this site, the map, the reviews, the ads, sends people to one place: your website. If that page takes six seconds, half of them are gone before they see your number, and everything upstream was wasted.
I learned this on my own business. My site took over four seconds on a phone and I had no idea; I just knew the phone wasn’t ringing. It scores 100 on Google’s test now, and that’s the standard I hold every site I build to.
Find out your own number first. The free 60-second check runs Google’s test on the phone version of your site. If it’s fast, I say so.
How I build it
Custom-coded. No page builder, no plugins, nothing to slow down.
A website is a tool for getting the call. Every decision below serves that.
Written for a phone first
Most of your visitors are on one. The page is built for a thumb and a small screen, then widened for a laptop, not the other way round.
Under two seconds, measured
No template, no theme, no plugin stack. The code is written for your site and nothing else, so there’s nothing extra to load. I check it on Google’s own test before and after, and you can run it yourself any time.
Your number at the top, one tap
Phone number and “call” button in the first screen, on every page. Estimate form that reaches you, not an inbox nobody opens. Hours that match the door.
A page for each service and each town
So when someone in Wyomissing searches for what you do, there’s a page about that, in that town, and Google has a reason to show you.
Kept current
New photos, new services, changed hours: you text me and it’s done. You stop touching it.
What it costs
A custom-coded site is $2,000 to $6,000, quoted after the free audit, depending on how many pages your trade needs.
It’s also included in the local-search system, along with everything else on these pages.
Why this isn’t the site you already have
Built to be fast, not to look good in a proposal.
Written for your site. Nothing borrowed.
A template carries everything the last thousand sites needed. Yours carries what yours needs, which is why it loads.
If it’s already fast, I tell you.
The check gives fast sites a zero and points you at the real problem, which is usually the map or the listing. I’d rather you trust the number than buy a site you don’t need.
The 30 minutes
Here’s exactly what happens on the call.
- I pull up your site, your Google listing, and any ads you’re running and go through them with you live. Nothing to prepare.
- I show you what I’d fix first and what it would change for your company. If it’s speed, I’ll show you the three things slowing it down. If it isn’t, I’ll show you what is.
- We both know by the end whether it’s a fit. If it isn’t, you leave with the list and I’ll tell you who to call instead.
Keep reading
This is one piece of the system.
Book 30 minutes
Pick a time. I’ll bring your site up when you join.
Pick a time on my calendar
- 30 minutes on Google Meet
- Monday to Wednesday, 10am to 2pm Eastern
- You’ll get the link by email right after you book
If this month’s two spots are spoken for, the call still happens and you can join the waitlist.