Error page
The company’s own domain showed a “page not found” screen.
Case study · Main Line, PA
A veteran-owned crew with no website and no Google listing.
Rathana Yen runs Loth & Son, the landscaping company his father started. He served nine years in the Marines and does patios, walls and planting across Lower Merion. In September, anyone who looked him up online found an error page. This is the build, start to finish.
September 2026 · the starting point
All word of mouth, and nothing online to back it up.
Every job came from a referral. That works until someone hears the name, searches it, and finds nothing they can check.
No Google listing
No Google Business Profile, so the company couldn’t appear on the map for any search.
Zero reviews
Years of finished jobs, and nowhere for a customer to say how it went.
What I did
A site built around the work he wants more of.
Rathana told me he didn’t want more calls. He wanted better ones: patios, retaining walls, whole-yard projects. So the site leads with those.
01 · The site
44 pages, custom-coded, live September 22
A page for each service, with paver patios and retaining walls up front. Pages for Penn Valley, Wynnewood, Ardmore, Narberth and the rest of his towns and counties, 16 in all. And 15 plain-English guides that answer what people search before they call, like what a paver patio costs.
02 · The proof
His own photos, before and after
Four jobs photographed from the same spot before and after, right on the homepage. No stock photos anywhere. His home improvement license number, insurance and Marine service sit under the first headline, where a homeowner looks first.
03 · Google
A Google Business Profile, from nothing
Set up in October with the right category, his service area and the same name, phone and address used everywhere else, so Google can trust them.
04 · The phone
Calls answered while he’s on a job
When Rathana can’t pick up, the call assistant answers, takes the details and sends real customers to his phone. Estimate requests from the site land in his portal.
November 2026 · where it stands
The build is done. Reviews come next.
The site is live and the Google listing exists. The next job is reviews: a short, steady stream of texts to past customers, asked in his own words. Maps rankings in his area follow reviews, so until those come in, this page doesn’t claim any ranking results. I’ll add them when there are some to show.
44pages live
16town and
county pages
county pages
15how-to and
cost guides
cost guides
4real before
and after pairs
and after pairs
How these were measured. “Before”: my audit of the company’s web presence, September 15, 2026. Page counts: the live site’s sitemap, November 7, 2026.
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