The Full Calendar System

Who this is for

Massage studios, chiropractors, physical therapists, med spas, salons, fitness studios. Businesses that sell time slots. An empty 2pm appointment is revenue you never get back. Everything in this system is aimed at one outcome: a calendar that fills itself, so you stop losing slots to competitors who simply show up higher on Google.

I built it inside a wellness practice first. See the work. Run a different kind of local business? The system works exactly the same; wellness is just where it was born.

What's in the system

A site built to book

Custom-coded, mobile-first, loads in seconds, and the speed targets go in your agreement as well as the sales pitch. Booking and calling take one tap on a phone.

Google Business Profile takeover

Claimed, categories fixed, photos, weekly posts and a working review system. It's the single biggest lever for showing up in the map pack.

Local rankings engine

Service and town pages, clean indexing, and a tracked rank grid across your area. This is the ongoing work that compounds month over month.

The scoreboard: your own portal

A login of your own with live rankings and map positions, calls and bookings, a plain-English log of each week's work, your documents, and a button to request anything. Plus a monthly report. You never have to wonder what you're paying for.

Conversion wiring

Call, booking and form tracking that provably works, so every number on the scoreboard is real and we both know what's moving.

Every call answered

When you can't pick up, an assistant answers on your line, takes the caller's details and what they need, and sends it to you, so the calls that come in while you're working stop going to the next name on the list.

Included with every system

Own Your Name

Your brand search stops showing a competitor's panel. When someone Googles your business by name, they find you first, and only you.

AI-Visibility Setup

Structured data and clean entity signals so ChatGPT and Google AI can find, understand and recommend you. Almost no local competitor has this yet.

The Review Engine

A repeatable system for earning reviews from real customers that keeps asking after month two.

Zero-Homework Onboarding

Under an hour of your time, ever. You run your business; I run this.

Three promises, in writing

You keep everything

Domain, website, Google profile, analytics: registered in your name from day one and stated in every agreement. No hostage situations, ever.

No long contract

Six months on the system, then month to month. Leave with 30 days’ notice and take everything with you. No auto-renewing year.

The 90-day promise

For ongoing clients: if your tracked calls and bookings haven't improved by day 90, I keep working at no charge for up to 60 more days.

What it costs

The local-search system, website included, is $6,000 for the first six months. You pick how to pay it: more up front and less each month, or the reverse. After that it is $500 a month, month to month. See the four ways to pay. The smallest way to start is the Visibility Tune-Up: $1,200 one-time plus $99/month hosting. It's a focused fix of your site, listing and tracking that stands on its own and counts toward the full system if you continue.

If you need calls sooner than rankings can deliver, I can run paid ads alongside the system as an add-on: $500 setup, then $750 a month for Google and Facebook/Instagram ad budgets up to $5,000, and 15% of spend above that. Your ad spend goes straight to Google and Meta, in accounts in your name. Ads also run on their own for $750 setup and $1,000 a month.

Here's the honest math we'll walk through together: what is one new regular client worth to you over a year? For most wellness businesses it's $1,500–$2,500. If the system produces even two or three a month, it's the cheapest employee you'll ever hire. And one more honest note: the monthly rate rises as my case-study list grows. Clients who start now keep their rate.

Why I only take two new clients a month

Because the work is done by the person you talked to, not handed to a content mill. Two onboardings a month is what it takes to do this properly. If the current month is spoken for, the next open slot goes to whoever decides first. It's a real limit on my calendar.

Questions

What does The Full Calendar System cost?

The local-search system, website included, is $6,000 for the first six months, paid up front or spread out, then $500 a month. The smallest way to start is the Visibility Tune-Up: $1,200 one-time plus $99 a month hosting. Either way you get a fixed number before any work begins. Paid ads are an add-on to the system: Google (Search and Local Services Ads) and Facebook/Instagram, $500 setup, then $750 a month for ad budgets up to $5,000 and 15% of spend above that. Your ad spend goes straight to Google and Meta, on your card, in accounts in your name. Without the system, ads on their own are $750 setup and $1,000 a month.

Can I buy the services individually?

Yes, every piece is available on its own. The system is simply how most clients get the best result: the site converts, the Google work brings people in, and the portal proves it's working.

What happens if it doesn't work?

For ongoing clients: if your tracked calls and bookings haven't improved by day 90, I keep working at no charge for up to 60 more days. And because everything is registered in your name, you're never locked in.