Eighteen months ago a regional agency sent two people to your showroom. Nice office, nice deck, a case study from a remodeler three counties away. They said twelve months, they said “full pipeline,” and the number was $2,400 a month. You signed, because the shop across town had signed with somebody and it was working for him.
The site they built is beautiful on their laptop. It has a video on the home page, a gallery with every photo at full camera size, and a “Request a consultation” form that goes to an inbox somebody at the agency checks. The report comes on the third of the month: impressions up, sessions up, “engagement” up. It has never once said how many people called.
Meanwhile you know exactly where your last six kitchens came from. Four referrals, one repeat client, one from a designer you golf with. Zero from the website. When you asked the agency about it, the rep who sold you had moved on and the new one wanted to “revisit the strategy.”
Here is the part nobody measured: the homeowner who typed “bathroom remodel” last Tuesday night found your site. She just did not wait for it. That is a measurable thing, and it takes thirty seconds to measure. The box at the top of this page.