The three ways to get a website
- DIY builders (Wix, Squarespace): roughly $15–$40/month. Cheap, but slow to set up well and you're on your own for SEO.
- Freelancer / small studio: roughly $800–$3,000 one-time for a small-business site. The sweet spot for most local businesses.
- Full agency: $5,000–$50,000+. Overkill for most Main-Street businesses.
For the record, my own builds run $2,500–$6,000 — above the typical studio range, because every page is custom-coded for speed, built to rank, and wired with call and booking tracking from day one. You get a fixed number before any work starts.
What actually drives the price
Number of pages, whether you need online booking or e-commerce, how much copy and photography is needed, and whether you want ongoing local SEO afterward.
What a local business actually needs
For most Berks County service businesses: a fast 4–6 page site, a fully optimized Google Business Profile, and local SEO so people find you. That's where the customers come from — not from a 30-page site nobody reads.
The honest version
At Pagoda Web Co., I scope every project to the goal and quote it up front. Want to know what yours would cost? Get a free audit and you'll get a clear number.
